Field Marketing Manager

Overview

Position Summary

We are on the hunt for a stellar Field Marketing Manager to help support our GTM expansion efforts. This person’s key remit would be to co-build, manage, and execute new business initiatives for North America that create, influence and accelerate pipeline and new revenue.

This candidate has a strategic mindset with strengths in organization, project management, and understanding the data. Who is a pro at executing virtual and in-person events, ABX plays, digital initiatives and working in lockstep with sales. You are an all around motivated self-starter and a highly collaborative worker who is always looking to optimize.

This is a lean, agile team where no task is too large or too small; you will be hands-on, experimenting, executing and constantly learning.

Key Responsibilities

• Work closely with Sales Heads and Account Executives to understand their key accounts and opportunity stages to build the most impactful programs
• Research, plan, and execute field marketing events including custom roundtables, workshops, webinars, and hospitality
• Own communications between your regional Sales Team and broader marketing team by acting as the liaison and enablement arm
• Cross-collaborate and build relationships within Product Marketing, Demand-Generation, Sales, and etc.

• Work with Design, Content, and Marketing Operations to develop invitations, landing pages, and other promotional assets.
• Communicate feedback from the Field back into the GTM teams to ensure Sales has the tools and messaging to sell effectively
• Work with the Sales Development heads to optimize prioritizations and follow-up processes
• Co-manage and reconcile the field marketing budget and assist with contract and payment requests
• Contribute, refine, and maintain Field Marketing processes and frameworks

Job Requirements

• 3-5 years of sales or marketing experience, preferably in hyper-growth B2B technology
• Experience planning and executing a variety of multi-channel initiatives such as in-person and virtual events, email campaigns, and a general understanding of paid media channels
• Understanding of revenue marketing metrics and goal setting with a commitment to deliver against marketing pipeline influence and ACV goals.
• Exceptional attention to detail and meticulously organized with a get-it-down attitude
• Confidence in building and growing relationships with key stakeholders including sales and marketing heads and other members of the Executive staff
• Critical and creative thinker who is always seeking better methods
• Ability to work cross-functionally in a distributed organization and prioritize a myriad of projects
• Tremendous written and verbal communication skills and proven influencer
• Ability to assess each scenario and quickly problem solve and identify potential roadblocks in advance, and propose solutions
• Willingness to travel at least 30%

Nice to haves:

• Familiar with tools including:
  • Salesforce
  • Marketo
  • 6sense
  • Google Suite
  • Asana

Location: Remote #LI-Remote

The team

Reporting to Brittany Berry, Director of Field Marketing

Others you will collaborate with:

• Katy Snyder, Director of Demand Generation
• Catie Clemens, Senior Account-Based Marketing Manager
• Holly Page, Director of Corporate Events
• Lisa Harding, Senior Channel & Alliances Manager
• Regional VPs of Sales